Starbucks Coffee Company
Mail Stop R-UI1
PO Box 34067
Seattle, WA 98124-1067
14 June 2006Proposal for Sponsorship of Documentary Film
Dear Starbucks Coffee Company,
Thank you for your e-mail dated 6 June 2006, in response to our initial inquiry
for collaboration on a documentary film project.
The Foundation for Post Conflict Development and film maker Ted Folke of the Samba
Project have joined efforts to create a new documentary as a follow-up to “East
Timor: Betrayal and Resurrection” (DVD enclosed) focusing on the challenges East
Timor faces in its young post-conflict, post-independence life. The first film on
this subject won the prestigious Ricardo Ortega Award in 2004 for Excellence in
Broadcast Journalism from the United Nations Correspondents Association at a gala
event at UN Headquarters (other winners that evening were the BBC, The Wall Street
Journal, Dr. Hans Blix and Nicole Kidman).
We are acutely aware of Starbucks’ commitment to social responsibility, as evidenced
in the relationship that already exists between Starbucks and East Timor; not only
is Starbucks the primary exporter of East Timor coffee, but we are both highly impressed
with the Ermera district health clinic for the workers of the coffee fields. We
are impressed because we know of no other corporation who has gone to such length
to assist a community. Starbucks has not only tried to provide good facilities for
their workers, but it is also selling East Timor coffee under the Estima Label,
which is excellent promotion and branding for East Timor.
One of the big issues for the former United Nations Transitional Administration
in East Timor (UNTAET) was how to increase coffee production – organic vs. fertilizer
- and a host of ancillary issues pertaining to coffee infrastructure - roads, processing
etc.- as well as introducing secondary crops such as vanilla beans. All of this
Ted Folke saw first hand as a television producer for UNTAET, and has some material
on the "before" story.
We think Starbucks should be lauded for these efforts, since they show corporate
responsibility on an international level and we both feel that Starbucks is in fact
a role model for corporate responsibility at a grassroots level too.
When the United Nations sent Claudia Abate, to East Timor to help organize the independence
ceremonies in 2002, one of UNTAET’s last acts, her task was dedicated to help make
the transition from the UN Administration a smooth one. She was not prepared for
how much her experiences would alter her; indeed her experience in East Timor inspired
her to create the Foundation for Post Conflict Development dedicated to educating
the general public about countries like East Timor and assisting them when possible.
Ted Folke was also profoundly moved by his experience within UNTAET and he spent
several years making his own independent film about the birth of the newest nation.
For many of us in UNTAET, East Timor was a unique opportunity for the UN to get
things right. Here was an admittedly poor country that had suffered a great deal,
but with a number of major assets which at least created a real potential for success.
First, there was a clear political mandate for independence and self-rule. Second,
there was unusually capable leadership with two Nobel Peace Prize winners along
with Xanana, and a commitment from them to actively work with the international
community. Third, the populace seemed to respect their leaders and to espouse their
goals. For Ted, these factors alone make East Timor quite unique. In most other
nation building and peacekeeping situations, there are a host of unresolved issues
that impede any real progress. In East Timor, the slate is relatively clean, and
now the real challenge appears to be social and economic - and this is where our
film comes in.
The Foundation for Post Conflict Development and Ted Folke would like to explore
how one can help build an independent, self-reliant nation from scratch - aside
from coffee -and then we get into other potential industries - oil, textiles, tourism,
fishing, etc. And while our intentions are to support East Timor, we also feel our
responsibility is to be as honest as we can be, and point out real and potential
problems and pitfalls as well as success stories. This will not be a UN Blue Sky
production!
The current crisis in East Timor raises many questions. Now embarrassing hailed
as a “success case” by the United Nations, the international community’s efforts
were clearly short sighted. It appears there will soon be yet another UN Mission.
Countries emerging from Conflict situations are more vulnerable than other countries.
There are many challenges to protecting Starbuck’s investment in East Timor, while
at the same time preserving the culture of the country, and assisting it develop
into a nation that can stand on its own.
We have the full support of the leadership in East Timor. Enclosed you will find
a letter from His Excellency President Gusmão addressed to Ted Folke, expressing
his full support of this new documentary. Enclosed is also a copy of a signed Memorandum
of Understanding that exhibits the “sister foundation” relationship between the
Foundation for Post Conflict Development and the Fundacão Xanana Gusmão.
We believe that we are at an important point in history and would like to ask for
sponsorship from Starbucks Coffee Company of $ 100,000, as a fully tax-deductible
donation to complete the film project.
Supporting this documentary will highlight Starbucks’ impressive role in East Timor
and allow us to teach others about the special needs of East Timor. We feel that
we can join forces to create an important film. We would be honored to include interviews
with your leadership and include footage of the Ermera coffee field and health clinic.
Thank you for the opportunity to expand further on our ideas and allowing us to
submit this proposal for your review.
Please assist us in helping to protect your investment in East Timor and continue
the hopeful journey toward peace and post conflict development in this new nation.
Sincerely yours,
Claudia Abate
Founder and Executive Director
Foundation for Post Conflict Development
Ted Folke
Film Maker and Founder The Samba Project
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